It’s true, flowers are expensive but the price you see when you walk into a flower shop represents a lot more than the blooms in front of you. Like a special restaurant meal or bottle of wine, flowers are a luxury. Each stem begins with a seed and requires a lot of love and attention to make it into your arrangement.
This is why flowers are so expensive...
-Growing flowers is hard work and every step of the process takes time and money - from the seeds, to garden maintenance, care, and the final harvest.
-Many flowers are grown far away and travel long distances to florists for arrangement and sale. As our shop is on an island, traveling to the flower market in Boston or paying for a flower shipment to come over on the ferry are additional travel expenses on top of the basic ones.
-Flowers are delicate so they require extra care while picking, traveling, and processing. Because flowers need to be transported and handled so carefully the process takes more time and thus more money. If blooms are bruised or crushed in the process they can not be used.
-It’s hard to imagine but a lot of money is invested behind the scenes in flower research and development to grow the perfect color, size, and variety of blooms.
-It’s expensive for a flower shop to maintain an inventory of fresh blooms that can create bouquets that are appropriate for walk-in customers and daily phone requests.
-All flowers take production. On a typical week, flowers arrive on a Tuesday and immediately get processed. Each bunch is accounted for, stems are cleaned of foliage, freshly cut, and put into fresh water. After all the necessary production tasks are done, flowers are either monitored out of the cooler or placed directly in the coolers awaiting design.
-All flower bouquets and arrangements are works of art. Countless hours go into the placement and design of each arrangement and floral piece. Everyday arrangements, wedding bouquets, hand-created boutonnieres, corsages, centerpieces, and aisle flowers take experience, patience, and creativity to master.
-After designs are complete, transporting and delivering flowers is not the same as shipping “stuff”. To transport and deliver flowers, each bouquet must be packaged, misted and placed into an air-conditioned van to arrive perfectly.
-You get what you pay for. When you deal with less expensive flowers, unfortunately, you usually get lower end design work with less attention to detail and more greenery. A florist with higher prices is most likely offering ethically grown, beautifully arranged, personal pieces.
So your flowers were hand picked, traveled to Martha’s Vineyard, processed with care, arranged with love and now they are yours - how amazing is that!