In an effort to give you a behind-the-scenes peek into the world of flowers and the creative hands that build our beautiful arrangements, we are in the midst of a new interview series: Meet the Flower Girls. Today our fearless leader Emily is up to tell us more about owning a flower shop. Here we go...
-What type of customer request is your favorite and why?
I love working on over the top weddings when the budget and client trust allow me to create a magical and special space beyond the family's wildest dreams. I also love our regular customers who come in each week and spend $10 on a small bouquet for themselves. My mom always thought having fresh flowers in our home was an unattainable luxury but these regular customers have figured out that you don't need to spend a lot of money to bring joy into your life with flowers. And if you don't have any money to spend, just coming into the shop and walking around is an act of self care. I encourage you to do it!
-If you were buying your best friend a gift from the shop what would you pick out?
I am in love with the new floral society frog vases in the shop. I would gift a frog vase with a few stems of flowers in it. The frog vases are so beautiful but also take the stress out of arranging flowers on your own. One stem looks great in them as does a group of flowers - these vases make everything look simple and stunning!
-What has been the most memorable day or event with the shop?
Walking into the front door on April 1, 2014 - the first time I came in after buying the business. The shop had a certain smell (it still does!) and it just overwhelmed me. I knew that day was the start of a new chapter in my life.
-What is your dream flower project?
An epic overhead installation that completely changes a room or tent into an unrecognizable world and takes everyone by surprise.
-Can you share one thing that may surprise people about owning a flower shop?
It's so much work! Just emptying and cleaning the buckets could be a full-time job. I had never worked in retail so the customer service piece is hard although I think my years of waitressing, because it is so physical and customer oriented, has helped a lot. The creative part comes easily to me so that is just all fun!
-What clues can we look for as an indication that an arrangement in the shop is one of yours? Do you lean towards any specific colors or style?
I tend to layer my arrangements meaning I put flowers on top of flowers and use greens not for structure but for accents. I gravitate towards soft pastel colors like peach and pink. I do like to add a contrasting color too.
-What do you like most about working with brides and their families?
I love finding connections with people and working with really excited, passionate brides and grooms. It's especially sweet seeing a loving mother-daughter relationship. Almost always, a daughter looks to her mother for help and reassurance and the mother looks to her daughter to confirm her happiness.
-What type of flowers or plants do you buy or grow for yourself?
Our home is full of houseplants. I also have a herb garden and a new perennial garden with lupin, Russian sage, and foxglove. Oh, and we planted fruit trees!
-What's it like being the den mother to your crew of flower girls?
It's the best - I feel SO lucky. We have the best crew ever. We are always on the same page and support and love each other while helping to foster our individual creative desires. There is no competition - everyone has their own platform to do them. All of our styles are different so there is a lovely uniqueness across the group but we all maintain the Morrice Florist brand.
-Lastly, how do you imagine your business in 5 years? Any big hopes?
I am so happy with our progress and being recognized as the island's go-to flower shop - it feels really special! I hope we will continue to progress and support our community. As Rebecca said, I would love to grow more flowers on site and invite customers to pick their own.
Thanks Emily! You guys love this interview series as much as we do! What kind of blog series should we do next?! Comment below with your ideas - we'd love to hear them. Thank you!