Origins of Morrice Florist

The history of Martha's Vineyard's Morrice Florist is rich. The shop was founded in 1940 by James Morrice, the island's first farmer florist. Mr. Morrice grew all of the shop's flowers in his State Road greenhouses and was completely dedicated to his craft. 

Emily Coulter took ownership of Morrice Florist in April of 2014, purchased the State Road building in 2018, and has continued to update the aesthetic of the 75 year old flower shop. Today, the shop is open year-round offering a stunning selection of flowers and arrangements ready for purchase. More than just a flower shop, Morrice Florist sells a huge selection of thoughtful gifts and housewares from chocolates and greeting cards to throw pillows and coffee table books. Most recently, a small scale gardens was built on site where Emily and her team of enthusiastic flower lovers are growing a variety of favorite blooms.

We are proud to say that Morrice Florist continues to be the island's community flower shop handcrafting beautiful arrangements for birthdays, anniversaries, get wells, and funerals. This year our team will design and execute florals for over 60 island weddings.

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Emily Coulter

Emily was born and raised on Martha's Vineyard. After exploring many different creative avenues, she found her true passion working with flowers. Emily pours her heart into every arrangement she makes and strives to create a festive, welcoming shop for the Island community to enjoy. When she's not playing with flowers, Emily spends her time giggling with her two little girls Madeleine and Eloise and her sweet husband Ben.

Photo by Elizabeth Cecil

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Rebecca Swartwood
Floral Designer

Rebecca is an artist, herbalist and floral designer native to Martha's Vineyard. Before discovering her love of flowers, she spent years gardening and studying herbs, trees, flowers and weeds. When she's not arranging flowers, Rebecca can be found making messes in her kitchen.

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Caitlin Bingham
Floral Designer

Caitlin is a painter and floral designer from Vermont. She can be found with her two dogs on the walking trails of the island, and raising piglets and farming with the love of her life.